Music videos are those small musical nuggets of melodious happiness which we can’t get enough off. In fact watching a music video, seeing the guitarist passionately strumming his guitar, the singer feeling every word of the song along with the magnetic fusion of lighting and cinematography gives a song an expression, form and meaning. As music aficionado we cherish those three to four minutes and keep playing them on a loop because by then certain parts of the music video and lyrics has already booked a place in our super busy brains and hyperactive eyes. But coming from a music background I deeply understand that making a music video and releasing the same calls for, some groundwork and planning. Especially when you want your music video to reach a wide spectrum of masses, there are certain pointers to be considered and certain things to be done. Here is a checklist for launching your next music video.
#1. Have you uploaded it on YouTube?
These days when we talk of music videos or any sort of video YouTube’s the word. According to facts, there are around 300 hours of video which are added on YouTube every minute and 5 billion videos are watched on YouTube every single day. It goes without saying that uploading a music video on YouTube helps an artist reach a large base of audience. But the inevitable fact is getting tons of likes and building up subscribes is not a matter of a day. Like all important things, this too takes time.
#2. Have you shared it on Social Media Handles?
As Andy Crestodina – the famous speaker- says, “When you say it, its marketing. When they say it, it’s social proof.”, social media is the new handbook for all households. As an Indie musician who is striving to maintain a strong foothold in the utterly competitive industry while climbing the steep slope of success, Social media acts like that proverbial friend who supports you in your times of need. You must share your music videos on platforms like Facebook, Twitter, Instagram, Snapchat, Vine, Periscope, Musical.ly etc. You’ve got to take advantage of the number vast number of traffic these platforms gather and make it a point to build your fan following.
#3. Have you shared it on other digital platforms?
Apart from YouTube and social media handles platforms like Vimeo, Dailymotion, Liveleak, Veoh or Songdew garners a huge chunk of the online crowd towards its smart and appealing websites. Where sites like Soundcloud and Reverbnation only hosts audio content, websites like Vimeo, Dailymotion and Songdew breaks free of the shackles of conventional boundaries and provides an artist this brilliant and progressive feature of sharing the music videos. As an Independent musician who is looking for a dramatic launch of his or her music video, these platforms are no less than a blessing.
#4. Have you shared it on Satellite Television?
There could be no satisfaction greater than launching your music video on the sweetheart of generations- Satellite Television. The Indie musicians have found themselves dejected and despondent with the abrupt beginning and cessation of MTV Indies by Viacom 18 network and Pepsi. But with the recent launch of Songdew TV the Independent artists have found another reason to smile. With the recent advent of this phenomenal channel give yourself a break from googling the best TV channel for Music TV online and catch the stupendous artists on YuppTV or Videocon d2h today. Songdew TV is solely focused on the growth and development of Indie artists in the country. With the launch of this brilliant TV channel that promises to air independent artists and their outstanding videos 24×7, there has been a dazzling beam of light in the life of Independent artists. After you get a CBFC certificate it would be wise to launch your music video in this excellent platform.
Hence these were some of the things which you must consider while launching your next music video. I’m more than certain that these brilliant ideas are going to make your launch a success that you’ll always remember. Lastly, I would like to wish you good luck for your music video.