With the evolution of science and technology and the change of lifestyle, there has been a sea change in the ways of doing business. Believe it or not, customers today not just buy a product at the store. They actually experience it in the first place and then buy. That’s how malls and multiplexes have taken the centre stage of the business activities in today’s time. The crux is that the trend will continue to grow with the change in lifestyle and the modern living. All those put together indicates that your store design has now become all the more important with a view retaining the existing customers as well as attracting the new.
How to design your store?
Well, to begin here, there is no straightjacket answer how one should go about designing the store so that customers and prospects keep visiting it without fail. The essence of designing a store revolves around creating an experience. Hence, you have to follow some basics here such as the following.
- Identifying the uniqueness of your store is the first step: Before you bring in any kind of change in the store, you must be sure about a couple of things such as the space available at the store, uniqueness of it like the elevation, natural lighting etc. Simultaneously, you should have a fair idea about your customers’ expectations vis-à-vis the products you are dealing with. A grocery store design and that of a fashion brand cannot be the same, for instance.
- Learn from your mistakes: Always look back and realise the mistakes that you committed last time. Spend some time brainstorming with the partner for redesigning the store and bring in new ideas for the purpose.
- Differentiate, attract and retain: Believe it or not, what you do and how you do are equally important. The crux is that winners don’t do different things, they do things differently thereby reap the rich dividends in life. You should learn from the stores in your local market as well as those of your competitors. Now, use all those knowledge and experience to design your store so that it stands out, attract and retain your customers.
Like any other important element of your business, the store design plays a pivotal role in your success in the business. Believe it or not, the paradigm shift from the local market to the malls and multiplexes is a concrete example of this behavioural change of the customers and prospects.